The Los Angeles Times (23.7 million visits) and Washington Post (102.4 million) saw the sixth and eighth largest drops, falling by 7.9% and 6.6% respectively compared with October. Among the top ten most-visited sites specifically, all but two sites saw some year-on-year growth. The biggest traffic pullback in the top ten was at USA Today (143.6 million, down 29.4%), followed by CNN (356.6 million, down 22.5%) and Fox News (253.6 million, down 17%). Some 32 sites grew their total number of website visits year on year, according to Similarweb. Business Insider (56.8 million) and Huffpost (43.7 million) each received 25% less traffic this January than January last year. CNN (399.1 million, up 12%) and USA Today (158.6 million, up 10.4%) increased their visits by double-digit percentage points, while the New York Post (127.9 million, down 10%) the only top-ten site to lose traffic.

The New York Post (down 34% to 93.5 million) and MSN (down 28%) saw the biggest year-on-year declines in the top ten. Sign up for Press Gazette’s weekly Future of Media US newsletter on Substack for more stories like this Men’s Journal therefore rejoined Press Gazette’s top 50 ranking, having also featured with significant growth in May and June 2025. Hollywood’s biggest names gathered at the Beverly Hilton for the 98th Academy Awards Luncheon Tuesday. “American Love Story” re-creates JFK Jr. and Carolyn Bessette’s life in NYC — where, a friend said, he would take off his shirt to lure the paparazzi. Heartbreaking photographs show the gutted four-story building, with most of its floors reduced to burnt rubble.

It was followed by Gannett’s flagship newsbrand USA Today (148.1 million, up 25% compared to April 2023), Visits to the news magazine’s website were up 149% year-on-year to 90.5 million, according to data https://ascleiden.nl/content/new-titles?page=198 from digital intelligence platform Similarweb. The sites in the list are based on Similarweb’s classification of news and media publishers, although Press Gazette refines the list to exclude some sites with a less news-based focus. The Daily Mail remained the best-ranked British newsbrand in the ranking climbing one place into tenth (117.8 million visits), while the BBC was in rank 11 (112.7 million).

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Google News, The New York Times and Yahoo Finance all saw a 9% month-on-month rise in visits, while People, Fox News and USA Today rose 5%. Month-on-month, however, all but one of the top ten saw traffic rise in March compared with February. Among the ten most-visited news sites in the US, the AP was followed by People magazine (158.3 million, up 14%) for year-on-year growth, then by aggregator Google News (121.1 million, up 9%) and The New York Times (492.5 million, up 6%). The Atlantic saw a jump of more than 40% month on month amid its blockbuster story published on 24 March revealing its editor had been accidentally added to a Trump administration group chat about military strikes in Yemen. Press Gazette’s top-50 ranking of US news shows the New York Times hold its lead versus CNN in top spot with 479.3 million visits in the month.

The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall. The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater. Despite its monthly gain The Cooldown was the second-largest faller year-on-year among the top 50, losing 24% of its traffic compared to March last year.

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Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June.

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• In contrast to the annual figures, however, all of the ten biggest sites saw month-on-month growth of at least 3% in January.
• In July every site in the top ten saw month-on-month traffic growth, likely driven by blockbuster news events including the first assassination attempt on Donald Trump and Joe Biden’s departure from the presidential race.
• Going the opposite direction, however, was the US outpost of fellow British publisher The Sun (22.2 million visits), which dropped 15 places to 50th on the back of 34.9% month-on-month and 65.1% year-on-year traffic declines.
• All but two of the top 50 news websites in the US saw visits grow month-on-month amid an eventful July for political news.

Men’s Journal was the fastest growing top-50 news website in the US in May, quadrupling its traffic compared to the same month a year earlier. Of the 50 biggest news websites by visits in June, 34 saw month-on-month growth (up from 15 in May) and 29 saw a year-on-year increase (up from 14 last month). Al.com saw the biggest month-on-month growth at 14%, and was one of just six websites to see an increase in visits compared to July.

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